{"product_id":"shoemaker-the-untold-story-of-the-british-family-firm-that-became-a-global-brand-paperback","title":"Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand Paperback","description":"\u003ch2\u003eAbout This Product\u003c\/h2\u003e\n\u003cb data-mce-fragment=\"1\"\u003eThe remarkable story of how Joe Foster developed Reebok into one of the world's most famous sports brands, having started from a small factory in Bolton.\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSince the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eEric Liddell and Harold Abrahams\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e - later immortalised in the film \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eChariots of Fire\u003c\/i\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eso Reebok was born\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAt first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ea global phenomenon\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e, when they were the first to latch onto the potential of the aerobics craze inspired by \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eJane Fonda\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e. Soon, Reeboks were being seen on Hollywood red carpets and even in the film \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eAliens\u003c\/i\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e, where \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eSigourney Weaver\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e wore a pair of Reebok Alien Stompers. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLike the \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003einternational bestseller\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eShoe Dog\u003c\/i\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e, by Nike's Phil Knight, \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eShoemaker\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e is a\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003epowerful tale of triumph a\n\n\u003ch2\u003eWhy Buy From The Desi Bazaar?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e📦 \u003cstrong\u003e100% Authentic\u003c\/strong\u003e — genuine products\u003c\/li\u003e\n\u003cli\u003e🚀 \u003cstrong\u003eFast Dispatch — ships within 1–3 business days\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e🚚 \u003cstrong\u003eFree Shipping on orders over A$89 — Australia-wide\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e↩ \u003cstrong\u003e30-Day Returns — hassle-free return policy\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e⭐ \u003cstrong\u003eAussie Support — Mon–Sat, 9am–6pm AEST\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/b\u003e","brand":"The Desi Bazaar","offers":[{"title":"Default Title","offer_id":43415782129723,"sku":"TDB-SHOEMAKERTHEUNTOLDSTOR-01","price":24.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0668\/6035\/1547\/files\/718sGHN4bgL.jpg?v=1776105383","url":"https:\/\/thedesibazaar.com\/products\/shoemaker-the-untold-story-of-the-british-family-firm-that-became-a-global-brand-paperback","provider":"the desi bazaar","version":"1.0","type":"link"}