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Product Description
Product details
- Publisher ? : ? New Page Books,US; 10th edition (25 October 2023)
- Language ? : ? English
- Paperback ? : ? 240 pages
- ISBN-10 ? : ? 1632652056
- ISBN-13 ? : ? 978-1632652058
- Item Weight ? : ? 295 g
- Dimensions ? : ? 15.75 x 2.54 x 21.84 cm
Are you frustrated by lousy response to your online ads and posts? Are people not reading, clicking, or buying? Stop the guesswork! Millions of dollars have already been invested in extensive advertising research uncovering what works, what doesn’t, and the most effective strategies for skyrocketing your response rate, sales, and reports. Why reinvent the wheel?
By analyzing studies conducted on thousands of ads, millions of emails, and billions of clicks, the renowned author of the bestselling Cashvertising—Drew Eric Whitman—distills years of experience and exhaustive testing into actionable techniques ready for you to inject new life into your ads, emails, web pages, and posts for profit-boosting results. To create successful Facebook, Instagram, and X (formerly Twitter) ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship.