influence: The Psychology of Persuasion (Paperback) - Robert Cialdini

About This Product

 

 

• Publisher : Harper Business; Revised ed. edition (26 December 2006)

 

• Language : English

 

• Paperback : 336 pages

 

• ISBN-10 : 006124189X

 

• Item Weight : 278 g

 

• Dimensions : 13.49 x 2.13 x 20.32 cm

 

• Condition : New

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'Influence: The Psychology of Persuasion' is a Psychology book authored by Dr Robert B. Cialdini based on the understanding and study of why people tend to say 'Yes’. The author has done an extensive and rigorous research on the minds of the people and their general psychology. His findings have enabled him to come up with this book on the art of persuasion and how one can use the knowledge of this psychology for their own advantage. The book is the result of a thirt

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